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Re: Market Research 101 [message #74966 is a reply to message #74965]

Thu, 10 February 2011 10:38

astroboy2k
Messages: 34
Registered: July 2007

Member

My votes:

David's previous books are priceless. My time is worth money. $135 for
a book that saves me time is a deal (for me), but I suspect people
would start to balk at anything over $100-120. A fair share of the
market is going to be starving graduate students or underpaid
postdocs. In my experience, trying to get someone running a research
empire to buy an absolutely indepensible book is like asking them for
a quart of blood. They always seem vaugely insulted as such a request
too. They'll drop 20 grand on a piece of lab junk, but $100 on books
seems to be a frivolous extravagance. I suppose they figure grad
students will buy books for the lab out of their own huge salaries if
they stall long enough.

Since this is graphics, I think color images would be a huge help. Not
all pages have to be in color, of course, but my guess is that there
will be some graphics that should be in color. If color costs are a
sticking point, then perhaps color figures could be put on
dfanning.com. That would be fine.

The format and paper and quality of the old book (2nd edition) was
very good, definintely worth a little extra money, since it takes a
beating from frequent use. Paperback is good, as long as the quality
is the same as the old book. I don't think compromising on the paper/
print quality is a good idea, even if it means no color.

I'd prefer spiral bound option, since as far as I'm concerned the book
really needs to lay flat.

It's nice to be able to search a PDF document, but I find that jotting
notes down in the margins on actual paper is a huge help. If a pdf
version was fairly cheap, I'd but that too.

A bit off topic, but I'd enjoy a book by coyote on his adventures and
thoughts on life...

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[Message index]

		Re: Market Research 101 By: Teddy Allen on Thu, 10 February 2011 11:33
		Re: Market Research 101 By: David Fanning on Thu, 10 February 2011 10:48
		Re: Market Research 101 By: astroboy2k on Thu, 10 February 2011 10:38
		Re: Market Research 101 By: David Fanning on Thu, 10 February 2011 10:19
		Re: Market Research 101 By: David Fanning on Thu, 10 February 2011 09:28
		Re: Market Research 101 By: Carsten Lechte on Thu, 10 February 2011 09:18
		Re: Market Research 101 By: David Fanning on Thu, 10 February 2011 09:05
		Re: Market Research 101 By: Carsten Lechte on Thu, 10 February 2011 08:42
		Re: Market Research 101 By: David Fanning on Thu, 10 February 2011 08:31
		Re: Market Research 101 By: ben.bighair on Thu, 10 February 2011 08:11
		Re: Market Research 101 By: David Fanning on Thu, 10 February 2011 07:59
		Re: Market Research 101 By: pgrigis on Thu, 10 February 2011 07:30
		Re: Market Research 101 By: Mike Potter on Wed, 09 February 2011 23:53
		Re: Market Research 101 By: SonicKenking on Wed, 09 February 2011 16:04
		Re: Market Research 101 By: penteado on Wed, 09 February 2011 15:41
		Re: Market Research 101 By: David Fanning on Wed, 09 February 2011 15:10
		Re: Market Research 101 By: Paul Van Delst[1] on Wed, 09 February 2011 14:53
		Re: Market Research 101 By: David Fanning on Wed, 09 February 2011 14:14
		Re: Market Research 101 By: Jean[2] on Wed, 09 February 2011 14:03
		Re: Market Research 101 By: cgguido on Fri, 11 February 2011 11:27
		Re: Market Research 101 By: Paul.Bowyer@gmail.com on Fri, 11 February 2011 01:46

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