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Re: Market Research 101 [message #75000 is a reply to message #74999]

Wed, 09 February 2011 14:03

Jean[2]
Messages: 41
Registered: October 2010

Member

On Feb 9, 4:44 pm, David Fanning <n...@dfanning.com> wrote:
> Folks,
>
> OK, today's topic: "What you want, verses what you
> can get". Or, perhaps, "What you want, verses what
> you can afford."
>
> I wrote this book of mine with only one idea
> in mind: I wanted a book that was both informative
> and beautiful. It turns out that informative you
> can get for a dime a dozen. Beautiful, well, that
> costs a bit more. Quite a bit more, as it turns out. :-)
>
> So, here is the question I should have started with,
> according to my MBA son. How much would you be willing
> to pay for a book about graphics programming in IDL?
>
> Let's start with a couple of assumptions. Let's assume
> it is a pretty good book and that it contains information
> that may be of some interest to you. Would you pay $25,
> $45, $85, $135? Where do you start drawing the line?
> What causes you to draw the line? Do the aesthetics of
> the book have anything to do with it? Do you care whether
> it is in back or white or color? Cloth cover or paperback?
> Sexy picture of the author on the back cover?
>
> At your price point, whatever it is, would you expect
> a full-color book, or would you expect black and white
> illustrations? (Keep in mind this is a book about
> scientific visualization techniques.) If you expected
> color, how much of a premium (above what you would pay
> for a black and white book) would you be willing to pay?
> What would you think is "reasonable"?
>
> Would it matter to you if the book was in black and white,
> but you could gain access to a color PDF of the book for
> some nominal charge if you bought the book?
>
> Or, are you one of those modern kinds of readers who
> disdain physical books, and only consider buying a book
> if you can load on your Kindle or IPad?
>
> Obviously, I have to make some choices here in the next
> week or so. And, obviously, I don't expect everyone will
> be willing to cough up $150 for a book, even if it is
> personally autographed by the author. But I would like to
> get a sense of what people might expect to pay for a technical
> book and what they would expect to get for their money.
>
> Thanks!
>
> Cheers,
>
> David
>
> --
> David Fanning, Ph.D.
> Fanning Software Consulting, Inc.
> Coyote's Guide to IDL Programming:http://www.idlcoyote.com/
> Sepore ma de ni thui. ("Perhaps thou speakest truth.")

David,

I (my lab :-)) bought your previous books and I really like the
format/paper quality of the IDL Programming Techniques (second
edition). Color is not as important as the containt of the book. I'm
not that old but I'm kind of the old generation in the fact that I
prefer reading technical books on paper (I reserve my iPad for non
work related readings). But having access to the pdf would be nice too
especially for 'word search'.

Can't wait to read your new book

Jean

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[Message index]

		Re: Market Research 101 By: Teddy Allen on Thu, 10 February 2011 11:33
		Re: Market Research 101 By: David Fanning on Thu, 10 February 2011 10:48
		Re: Market Research 101 By: astroboy2k on Thu, 10 February 2011 10:38
		Re: Market Research 101 By: David Fanning on Thu, 10 February 2011 10:19
		Re: Market Research 101 By: David Fanning on Thu, 10 February 2011 09:28
		Re: Market Research 101 By: Carsten Lechte on Thu, 10 February 2011 09:18
		Re: Market Research 101 By: David Fanning on Thu, 10 February 2011 09:05
		Re: Market Research 101 By: Carsten Lechte on Thu, 10 February 2011 08:42
		Re: Market Research 101 By: David Fanning on Thu, 10 February 2011 08:31
		Re: Market Research 101 By: ben.bighair on Thu, 10 February 2011 08:11
		Re: Market Research 101 By: David Fanning on Thu, 10 February 2011 07:59
		Re: Market Research 101 By: pgrigis on Thu, 10 February 2011 07:30
		Re: Market Research 101 By: Mike Potter on Wed, 09 February 2011 23:53
		Re: Market Research 101 By: SonicKenking on Wed, 09 February 2011 16:04
		Re: Market Research 101 By: penteado on Wed, 09 February 2011 15:41
		Re: Market Research 101 By: David Fanning on Wed, 09 February 2011 15:10
		Re: Market Research 101 By: Paul Van Delst[1] on Wed, 09 February 2011 14:53
		Re: Market Research 101 By: David Fanning on Wed, 09 February 2011 14:14
		Re: Market Research 101 By: Jean[2] on Wed, 09 February 2011 14:03
		Re: Market Research 101 By: cgguido on Fri, 11 February 2011 11:27
		Re: Market Research 101 By: Paul.Bowyer@gmail.com on Fri, 11 February 2011 01:46

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